Everything a website
needs, from one person.
One person does all of it, which is either the risk or the entire point. It means the strategy, the words, the design, the code and the automation were decided by the same head, and nothing gets lost being handed between four agencies.
Lake Schellstede · Santa Fe, New Mexico
Strategy
We work out who you are actually competing with, what a customer is worth to you, and which three things have to be true for the site to pay for itself. Most of the value of a website is decided here, in a conversation, months before launch.
What you get- Competitive teardown of the five sites you lose to
- Customer value and lead-math worksheet
- Message hierarchy — what gets said first
- A one-page plan we both sign off on
Skip it and you get a beautiful site that argues for the wrong thing.
Five steps, no mystery.
- 01
Conversation
A call, or coffee if you are in town. What the business actually needs, what a customer is worth, what has gone wrong before.
- 02
Proposal
A fixed price and a fixed scope, written plainly. No hourly surprises. Fifty percent books the slot.
- 03
Strategy & content
The plan, the words and the content day. This is the part clients underestimate and later say mattered most.
- 04
Design & build
Designed in the browser, reviewed on a live preview link you can send to anyone. Two rounds of revisions are in the contract.
- 05
Launch & run
Systems tested with real leads before launch. Then hosting, updates, SEO and a report every Monday.
A pretty website
that loses a lead
is an expensive
brochure.
Press the button and watch what a real enquiry does after it leaves the form. This is the half of the job most people never see — and the half that decides whether the site pays for itself.
- 1They hit sendThree fields, filled in on a phone, in a driveway, in about twenty seconds.
- 2They get an answer straight awayWith your name on it and what happens next — not a blank page that says "thanks".
- 3You get toldA text with the name, the job and the number. Nothing to log into.
- 4It gets written downInto your customer list or your spreadsheet, so it doesn't live only in a text you'll lose.
- 5Nobody replied? It follows upTwo days of silence and a polite nudge goes out without you lifting a finger.
- 6You can see where the money isNew, contacted, quoted, booked. At a glance, on your phone.
We design the front.
We build what happens behind it.
Clear scope.
Clear number.
Fixed price agreed before I start, 50% to book the slot, two rounds of revisions written into the contract. You own your domain and your hosting account — always, whatever happens between us.
For businesses where one new customer is worth thousands — builders, remodellers, solar, roofing, specialty trades.
- Research, strategy and competitor work
- Custom brand and design, phone first
- All copywriting
- A content day — photos and before-and-afters
- Service pages and location pages
- Lead capture and automation, tested live
- Full technical and SEO foundation
- Hosting, backups, security, uptime
- Content updates and new job photos
- Continued SEO and new location pages
- Google Business Profile and review responses
- Analytics, tracking and conversion monitoring
- A performance report every Monday
- Seasonal offers and anything you send me
From $6,500 to build,
$450 a month.
The same technical standard and the same Monday report, with a tighter page count and less monthly content work. For businesses where a lead is worth hundreds rather than thousands.